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Welcome to Episode Five of The Seven C’s of Creative Leadership. Today, we discuss the fifth “C” – CULTURE!
The goal of the series?
The Seven C’s of Creative Leadership series is about arming leaders with specific skills and behaviors that are critical to leading innovation and fostering a creative culture. Most corporate leaders enjoy a high level of analytical prowess, but lack formal training and experience regarding creative endeavors. Our mission is to fill this leadership void that exists in so many companies across the globe.
Today’s Discussion Guide:
For starters, don’t forget to review this series summary here.
In the first segment, Tony and I discuss the important elements of culture:
1. What is culture, and why is it so important? And how is it different than climate?
2. Why do creative leaders need to be so conscious of cultural issues and opportunities?
3. What are some cultural aspects that are critical for fostering a creative and innovative culture?
Highlights from Tim’s interview include the idea that you have to do and try things…perfects solutions just won’t fall into your lap.
You have to create space for creativity.
“This is what my kids do.” Can it be as simple as allowing your people to act like children?
Find people who are passionate about something…then let them at it.
Show people what you’re doing!
This can’t – and won’t – happen overnight.
Tim Murphy began his career with the German wines and spirits company A. Racke GmbH in Mainz. After Racke, he spent ten years at Diageo, where he worked in a number of sales, trade marketing, and brand marketing roles in Europe and North America.
From there, Tim joined The Absolut Spirits Company (ASCI). He spent four years as Brand Director of the ABSOLUT Vodka Portfolio in the United States, before being named Vice President of where he oversaw all consumer marketing functions for the full portfolio of ABSOLUT Spirits Company brands. While managing ABSOLUT, Tim and his team launched the first new campaign for the brand (IN AN ABSOLUT WORLD) since the iconic Bottle campaign was created in 1979 – driving compound annual value growth of 3% during his tenure.
Tim joined Pernod Ricard in 2008 when that company acquired ABSOLUT, and he oversaw the transition of ABSOLUT and the other ASCI brands into Pernod Ricard USA. Tim then shifted gears and was assigned to the newly-created position of Vice President, Marketing Innovation at Pernod Ricard USA. In this role, he was tasked with developing new marketing functions to drive incremental value for the organization – including multicultural marketing, new product innovation, digital / social media and integrated planning.
Most recently Tim assumed responsibility for all digital and media strategy and activation for the Pernod Ricard portfolio in the US. In this role, he and his team lead day-to-day digital engagement, and they are responsible for charting a course for the organization to evolve and accelerate digital adoption.
Extend the conversation…please use the hashtag #7C when posting in social media!
About Tony Vengrove:
Tony Vengrove founded Miles Finch Innovation with the goal of helping companies shatter the cultural barriers that interfere with corporate innovation and creativity. He is an idea champion and believes every problem has a solution waiting to be found.
He is a seasoned innovator with over 20 years experience revolutionizing industries. Tony brings diverse leadership experience to the table having worked in world-class New York City ad agencies and Fortune 500 marketing, innovation and R&D organizations. Because he’s lived and breathed innovative life on the inside, he possesses a well-rounded, pragmatic perspective that provides clients with grounded and actionable advice.
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